America feels more divided than ever. 72% of Americans believe this is the most complicated time to be an American, and 76% feel like the country is eroding. But beyond the headlines, there are powerful forces still holding the nation together—shared values, cultural touchpoints, and the evolving American Dream. The latest from McCann Truth Central reveals the surprising ways The American Dream is evolving and how brands can play a role in preserving America's most enduring brand platform, tackling topics such as:
McCann’s creative intelligence practice designed to unleash more impactful brand creativity in the world through finding and sharing the truth. Please visit mccannworldgroup.com/about/truth to view and download Truth Central’s library of Truth Studies.
